Susan Knight
Your Marketing Advisor
Marketing advice you can actually use
Practical marketing guidance for businesses that want a clear plan, better decisions and someone experienced to turn to when marketing gets complicated.
Work With MeSusan Knight
Your Marketing Advisor
Marketing advice you can actually use
Good marketing isn't about doing more marketing. It's about making better marketing decisions.
Practical marketing guidance for businesses that want a clear plan, better decisions and someone experienced to turn to when marketing gets complicated.
Individual Marketing Services
Sometimes you don’t need an ongoing marketing relationship. You just need help with one decision, one opportunity or one project. These services are designed to give you practical support when you need it.
Marketing Asset Review & Organization
A review of the marketing materials you already have to make sure they’re organized, current and ready when an opportunity comes along. That can include logos in the right sizes and formats, brand colours and fonts, photos, business descriptions and other commonly requested marketing assets.
Advertising, Sponsorship & Promotion Review
Been offered an advertising package, sponsorship or promotional opportunity and aren’t sure whether it makes sense? I can help you look at the opportunity, consider how well it fits your business and your goals, and identify ways to get more value from it if you decide to participate.
Marketing Plan, Idea & Proposal Review
Sometimes you already have a marketing plan or idea, but want another perspective before moving ahead. I can review what you’re considering, help identify what’s working, flag potential gaps and suggest practical ways to strengthen it.
Promotion, Event & Campaign Planning
Planning a promotion, event or campaign and need help pulling the pieces together? I can help you clarify the goal, work through the details, identify opportunities and make sure the marketing around it supports what you’re trying to achieve.
Short-Term Marketing Support
Sometimes you need an experienced marketing person to step in for a specific project or busy period without hiring someone full-time. I can provide short-term support to help keep the marketing organized, moving forward and connected to the bigger picture.
