Susan Knight
Your Marketing Advisor
Marketing advice you can actually use
Good marketing isn't about doing more marketing. It's about making better marketing decisions.
Practical marketing guidance for businesses that want a clear plan, better decisions and someone experienced to turn to when marketing gets complicated.
Work With MeSusan Knight
Your Marketing Advisor
Marketing advice you can actually use
Good marketing isn't about doing more marketing. It's about making better marketing decisions.
Practical marketing guidance for businesses that want a clear plan, better decisions and someone experienced to turn to when marketing gets complicated.
Marketing should have a purpose
Sometimes that means building a marketing plan, deciding where to spend your budget, evaluating a sponsorship or promotion, figuring out what to promote next month, or simply asking, “I've been offered this. Does it make sense?”
Good marketing isn't about being everywhere. It's about knowing where it makes sense for your business to show up, what deserves your attention, and what you can comfortably leave alone.
Who I Work With
You don't need a marketing department to benefit from good marketing advice.
I work with business owners and organizations that are doing their own marketing, working with different suppliers, or simply looking for a clearer sense of where their marketing time and money should go.
I also work with marketing consultants and others who manage marketing for their clients. My marketing calendar can supplement the work they're already doing by helping them stay ahead of upcoming holidays, special days, events and seasonal opportunities that might be useful for their clients.
You might be a good fit if you're:
• doing plenty of marketing but aren't sure it's all working together
• tired of trying to keep up with every new platform or trend
• looking for an outside perspective without hiring a full-time marketing person
• ready to plan ahead instead of making marketing decisions at the last minute.
Choose the Kind of Help You Need
Looking for Ongoing Support?
Advisor Access gives you ongoing guidance, practical tools and an experienced perspective when you need it. You’ll have The Big Picture to help you see what’s coming, The Inside Track for fresh ideas and useful reminders, regular one-on-one strategy sessions, and someone to turn to when a marketing question or opportunity comes up.
Explore Advisor AccessLooking For Specific Help?
Individual Marketing Services give you experienced support when you need help with something specific. Whether you’re reviewing what you already have, making a plan, considering an advertising or promotional opportunity, or simply need an extra set of hands when things get busy, you can get the help you need without an ongoing commitment.
See Individual ServicesHi, I'm Susan
I’ve spent more than 35 years working around marketing, media, businesses and communities, and I’ve watched the way we market change dramatically along the way. There are more tools, platforms and opportunities available than ever before. But the newest tool isn’t always the right tool, and doing more doesn’t necessarily mean marketing better.
I help businesses step back, look at the bigger picture and make practical marketing decisions based on their goals, their budget and the people they’re trying to reach.
A Little Marketing Perspective
Getting to Know Your Neighbours Is Marketing Too
Some of the most valuable marketing happens when you're simply part of your community. Why relationships, local connections and showing up still matter.
Radio Advertising: Where Does It Fit in Your Marketing?
Radio can still be a powerful marketing tool, but that doesn't mean it's right for every business or every campaign. A practical look at where radio fits in today's marketing mix.
Seasonal Marketing Is About More Than Christmas
Seasonal marketing isn't just about the major holidays. From changing routines and local events to the natural rhythms of the year, there are plenty of opportunities to make your marketing timely and relevant.
Sometimes you just need someone to ask
Have a marketing opportunity, idea or question you're trying to figure out? Let's talk about it
Contact Susan